James Williams is a seasoned professional in the field of retroreflective solutions, currently serving as the Senior Business Manager at Avery Dennison Reflective Solutions.

With nearly two decades of experience in the industry, James has played a pivotal role in driving innovation and maximising business growth.  He holds an MBA in Technology Management from Deakin University and an Honours degree in Engineering from RMIT. Throughout his career at Avery Dennison, James has demonstrated a commitment to excellence and a passion for bringing to market, cutting-edge reflective products that enhance safety and visibility. His leadership and strategic vision continue to contribute significantly to the success of the company.